Selfies are a craze in the social media and an NGO in Kolkata has come up with a novel ‘Selfie with a Cow’ contest to raise awareness about the importance of the bovine animal. The ‘Selfie with a Cow’ or ‘Cowfie’ contest in the city has been arranged by an NGO named ‘Go Seva Pariwar’ and according to its officials the response is “very good”.